Portfolio
Hi, I’m Shelley Ritter. I bring experience in brand creation, marketing strategy, campaign management, social media creation, and leadership and team development.
Shine On- Tim Tebow Foundation
Digital Ministry Launch Campaign- Marketing Manager
Shine On is a digital resource ministry by the Tim Tebow Foundation for families and communities impacted by disabilities.
Utilizing Agile project management, I officially launched their social media and production presence in 90 days in collaboration with my marketing team, The Tebow Group, and Shine On. This organization had tried unsuccessfully to launch for six years prior to my assignment to create this campaign as a marketing manager at the Tim Tebow Foundation.
Campaign content included social media on Shine On, collaborations with Tim Tebow Foundation’s social channels, email marketing, and production with Westside Baptist Church.
Her Song- Tim Tebow Foundation
Hope for the Holidays End of Year Campaign- Marketing Manager
Her Song is a ministry of the Tim Tebow Foundation, dedicated to providing healing and rehabilitation to women who have escaped human trafficking.
Alongside The Tebow Group, my team strategized, created, and drove the production of this End-of-Year campaign. Hope for the Holidays features a mother at a Her Song home, away from her child while she receives care, with the goal to educate and move donors to give.
With the goal of building The Nest, a monthly giving community, the campaign content included email marketing, paid ads, direct mail, social media, and website marketing.
Third Coast Rising
Brand and Marketing Strategy, and Campaigns- Founder and Director
Third Coast Rising, a former nonprofit in Holland, Michigan, served veterans and first responders with PTSD and TBIs through the power of surf therapy, in collaboration with mental health professionals.
As creator and founder, marketing focused on brand development and strategy to match the aesthetic of the military, cold water surfing/extreme sports, and the therapeutic nature of the water.
Campaigns included email marketing, web design, social media, and direct mail.